Nope, you’re still a stodgy brand. Just joking, we don’t actually believe in magic. But we do believe in the word Abracadabra. It derived from an ancient phrase and philosophy “I create what I speak” and people wore it as an amulet because its meaning was so powerful and inspiring. For us at Sidedoor, we think amulets are for superstitious grannies. But the word is still cool and significant. It embodies an ability to build strong brand identities, change consumer perceptions and create new experiences. It also transforms stuffy and perhaps tired brands into relevant and meaningful ones.

ABRACADABRA! Darn. Worth a try.