Anderson McCarthy Partners (AMCP)
Disciplines: Brand Identity, Communications Strategy, Design, Copywriting, Digital, Advertising, Website Development, Print, Signage
AMCP is a boutique Accounting firm that works with SME’s, focussing on financials, business structure & SMSF’s. Initially, we were engaged to review their overall marketing strategy with the view to help them boost awareness, shift the brand perception and create a strong competitive edge against larger accounting firms. This strategic process began with a full brand audit in which we eventually redeveloped the logo and created a tagline, website, profile brochure and office signage to represent the new brand image. We continue to work with AMCP on customer communications.