Enter our office, and you’ll find a team of seasoned, hardworking marketing specialists working their magic. Collectively, we’ve been transforming brands for more than 40 years. The calibre of clients we support is a testament to our aptitude and industry leadership. 


So, what makes Sidedoor, well, Sidedoor?

  • We are not a ‘yes’ agency that wants to burn through a budget. For us, it’s about the long game and ongoing success. Building sustainable brands is the only way to do that.
  • We are methodical. We have a proprietary ideology system, which ensures before we do any planning, we first do a lot of learning. Our first port-of-call is to pop the hood and dive deep into your business, the customer, and their challenges.
  • Our creative process leverages data and insights. There is a purpose behind every idea, design, headline and communication piece we produce. We track and measure performance to ensure reach, engagement and persuasion.
  • We apply sophisticated communication and narrative techniques to ensure customers are never spoken to as a potential sale or business opportunity. Instead, they are nurtured as real people with identities and feelings.
  • We are nimble, flexible, and supported by a wider network of industry creatives including website developers, PR, media specialists, videographers and producers.


Are you ready to work with a creative, competent team to support the transformation of your business into a successful brand? Contact us today.


Meet our Senior Team

Click photos to learn more

Julie Jackson


Julie (warmly regarded as ‘JJ’ by friends and ‘Boss Lady’ by her team) is a seasoned marketing and branding professional with more than 20 years of industry swagger under her belt.

Over the decades, Julie has developed and managed countless integrated campaigns within (almost) every vertical, including FMCG, Manufacturing, Construction, Food & Beverage & NFP.

In 2010, Julie took an entrepreneurial leap and launched Sidedoor; a boutique multi-disciplinary agency delivering bespoke brand experiences and communication solutions. Her vision? To build a super-charged creative environment deeply rooted in a culture of originality, authenticity, collaboration, transparency and most of all, ethics.

While the vision is paramount, at the end of the day, it’s Julie’s astute approach to business, honesty, and sense of humour, together with her brilliant team, that keeps the wheels of this well-oiled, ideas-driven communications agency turning!

Abbie Stoyel

Senior Graphic Designer

Abbie is a creative professional with over a decade of industry experience. She is passionate about evolving her artistic abilities and mastering the many facets of graphic design across digital, print and ambient media.

During the week she is our Senior Graphic Design/Art Director who generates thought-provoking visual ideas in direct response to clients’ objectives. Through this lens, her concepts and strategies continue to influence positive change in audience perception and behaviour, whether that be new awareness, deeper interaction, stronger engagement, purchase or loyalty.

After hours, Abbie is busy generating commissioned art pieces for a number of private clients. Check out her beautiful work here.

Jess Bentley

Senior Graphic Designer

Jess is one of Sidedoor’s creative aficionados who brings more than 20 years of industry experience in design strategy, brand identity & client relationship management.

She loves photography, baking, children (not to be confused with baking children), animals and all sorts of handmade art & craft. It sounds like we’re describing a cheesy stock image of a happy, healthy accomplished working-mum who’s nailed work-life balance, but that’s our Jess!

Her work ethic is second to none. Jess effortlessly amalgamates analytical thinking with creative problem-solving techniques to tease out original brand concepts. Jess transforms these concepts into tangible visual identities and graphic content, resulting in beautiful and memorable brand experiences.

We are lucky to have such a skilled creative physician on board, one who is so gifted at breathing new life into brands….as well the dying office plants we overwater.

Cherise Berley

Account Manager

Cherise brings a unique blend of experience and expertise to Sidedoor, which includes 20 years in marketing, design, digital execution, and business development. As a coffee connoisseur and co-founder of Naked Espresso – a successful FMCG business – Cherise has fine tuned her qualifications in brand development and business growth. If you ask nicely, she might tell you over a freshly ground latte.

With an extensive background in communication, Cherise is no stranger to orchestrating promotional campaigns and establishing collaborative relationships as a trusted advisor. In a few words, she is smart, savvy and dedicated.

For insight, innovation, and best-in-class solutions, Cherise Berley is ready break it down.

Meet the Team

We know that by mid-Tuesday, it’s already been a long week. Other days, you’re surviving on coffee and suffering back-to-back meetings.

The to-do list is growing. It’s beginning to feel like you’re the Jack of all trades and master of duck eggs.

What you really need right now is someone to take-on the colossal marketing responsibility that increasing in urgency. It is a task you can’t figure out alone and can’t mess up. You need it done correctly but don’t know where to start.

That is where our fantastic team of brand and marketing experts step in.

We are your internal senior marketing team. Go-to-gurus. Soundboard. Big-picture thinkers.

You can give us all of it, or some of it. Whatever the scope, we’ll take it on because that’s what we do best.

Marketing is our passion, our vocation, our job. Being 100% effective is our value and promise.