Enter our office and you’ll find a team of highly experienced, hardworking, fun and charismatic marketing specialists bustling around and making magic happen. Collectively, we’ve been transforming brands for more than 40 years. The calibre of clients we’ve had the privilege of working with is a testament to our capabilities. We may look harmless when we’re passing homemade cupcakes around our ‘boutique’ office but don’t be fooled; we’re sweet but we have bite. Many of our clients have been with us from the beginning and we are the driving force behind some award-winning and game-changing campaigns.


Meet our Senior Team

Click photos to learn more

Julie Jackson


Julie Jackson, warmly known as ‘JJ’ to her colleagues and friends, has been in the marketing and advertising industry for over 20 years. She’s extremely fun-loving, brutally honest and a naturally born wordsmith, all of the fundamental traits that go hand in hand with running a well-oiled, ideas-driven communications agency.

Born in Croatia, Julie enjoys playing the Tamburitizia while cooking Goulash for the family… at the same time. Not really. You’re more likely to find her walking her beloved pooches (Sam and Benson), persevering through gruelling 6am workouts and saving endangered orangutans – a cause she’s deeply passionate about (see orangutans.com.au). With so much insight and experience to offer, clients often refer to Julie as their go-to internal marketing department, which is a testament to her work ethic and aptitude.

Abbie Stoyel

Senior Graphic Designer

Flow. Equilibrium. Positive vibes. Sounds like an ad for a hipster coffee brand but no, we’re just describing some of the many attributes our brilliant Abbie Stoyel has to offer. By day, she’s developing considered design to answer marketing briefs and by night, she’s an accomplished artist (check out her beautiful work at abbiestoyel.com). With over a decade in the industry and over 3 years at Sidedoor, clients depend on Abbie’s solution-driven thinking and impeccable design skills to make an impact on their business. In addition to this, her work has helped Sidedoor win numerous prestigious design awards. As a middle child, Abbie has secret powers. She’s an excellent negotiator and often convinces her team members that it’s their turn to buy her a morning coffee, without them even realising. But more importantly, she knows how to please everyone and keeps level-headed at all times, particularly during pressing deadlines. Just don’t turn the thermometer below 22 degrees. That’s a whole different ball game.

Laura Agricola

Senior Account Manager + strategist

Being a mum of two little and vivacious ‘Irish Twin’ girls, Laura means business. For example, “tick-tock”, “chop-chop” and “maybe for your birthday” are commonly heard Laura expressions when she forgets she is in the office and not at home. Laura grounded her career overseas managing the brands of various Fortune 500 companies. After returning home to have her babies, Laura joined the Sidedoor team because of the “fun culture and high standard of work”. As a strategist, her big-picture thinking helps clients shift their focus from being reactive to proactive.

the team

We know that by mid-Tuesday it’s been a long week. Some days you just can’t adult. Other days, it’s all about coffee, “blah blah blah”, drive home, wine. We get it. That’s why we ensure that every minute spent with us is enjoyable and easy. We also have 3 important core values that we work by:

One: A still tongue makes a wise head. We’re active listeners. We have two ears and one mouth for a reason. We place ourselves in our client’s shoes to have a deep understanding of their challenges.

Two: Expect the unexpected. Our job is to present you with ideas that scare you a little bit but excite you A LOT.

Three: When life gives you lemons, make orange juice and leave the world wondering how you did it.