Enter our office, and you’ll find a team of seasoned, hardworking marketing specialists working their magic. Collectively, we’ve been transforming brands for more than 40 years. The calibre of clients we support is a testament to our aptitude and industry leadership. 


So, what makes Sidedoor, well, Sidedoor?

  • We are not a ‘yes’ agency that wants to burn through a budget. For us, it’s about the long game and ongoing success. Building sustainable brands is the only way to do that.
  • We are methodical. We have a proprietary ideology system, which ensures before we do any planning, we first do a lot of learning. Our first port-of-call is to pop the hood and dive deep into your business, the customer, and their challenges.
  • Our creative process leverages data and insights. There is a purpose behind every idea, design, headline and communication piece we produce. We track and measure performance to ensure reach, engagement and persuasion.
  • We apply sophisticated communication and narrative techniques to ensure customers are never spoken to as a potential sale or business opportunity. Instead, they are nurtured as real people with identities and feelings.
  • We are nimble, flexible, and supported by a wider network of industry creatives including website developers, PR, media specialists, videographers and producers.

Are you ready to work with a creative, competent team to support the transformation of your business into a successful brand? Contact us today.


Meet our Senior Team

Click photos to learn more

Julie Jackson


Julie Jackson, warmly known as ‘JJ’ to her colleagues and friends, has been in the marketing and advertising industry for over 20 years. She’s extremely fun-loving, brutally honest and a naturally born wordsmith, all of the fundamental traits that go hand in hand with running a well-oiled, ideas-driven communications agency.

Born in Croatia, Julie enjoys playing the Tamburitizia while cooking Goulash for the family… at the same time. Not really. You’re more likely to find her walking her beloved pooches (Sam and Benson), persevering through gruelling 6am workouts and saving endangered orangutans – a cause she’s deeply passionate about (see orangutans.com.au). With so much insight and experience to offer, clients often refer to Julie as their go-to internal marketing department, which is a testament to her work ethic and aptitude.

Abbie Stoyel

Senior Graphic Designer

Abbie is a creative professional with 10 years industry experience. She is passionate about evolving her artistic abilities and mastering the many facets of graphic design across digital, print and ambient media.

During the week she is our Senior Graphic Design/Art Director who generates thought-provoking visual ideas in direct response to clients’ objectives. Through this lens, her concepts and strategies continue to influence positive change in audience perception and behaviour, whether that be new awareness, deeper interaction, stronger engagement, purchase or loyalty.

After hours, Abbie is busy generating commissioned art pieces for a number of private clients.

Laura Agricola

Senior Account Manager + strategist

Being a mum of two little and vivacious ‘Irish Twin’ girls, Laura means business. For example, “tick-tock”, “chop-chop” and “maybe for your birthday” are commonly heard Laura expressions when she forgets she is in the office and not at home. Laura grounded her career overseas managing the brands of various Fortune 500 companies. After returning home to have her babies, Laura joined the Sidedoor team because of the “fun culture and high standard of work”. As a strategist, her big-picture thinking helps clients shift their focus from being reactive to proactive.

the team

We know that by mid-Tuesday, it’s already been a long week. Other days, you’re surviving on coffee and suffering back-to-back meetings. The to-do list is growing. It’s beginning to feel like you’re the Jack of all trades and master of duck eggs.

What you really need right now is someone to take-on the colossal marketing responsibility that is increasing in urgency. It’s a task you   figure out alone and can’t mess up. You need it done correctly but don’t know where to start.


That is where our fantastic team of brand and marketing experts step in.

We are your internal senior marketing team. Go-to-gurus. Soundboard. Big-picture thinkers.

You can give us all of it, or some of it. Whatever the scope, we’ll take it on because that’s what we do best.

Marketing is our passion, our vocation, our job. Being 100% effective is our value and promise.