Disciplines: Brand Identity, Market Research, Communications Strategy, Design, Copywriting, Photography, Packaging, Print, Signage
Having produced bakery products for over 50 years, Glenroy Bakery is one of Melbourne’s heritage brands. Sidedoor originally worked with GB in 2012 to redefine their brand and communication material in line with their positioning in the market.
The new contemporary brand was rolled out to all marketing communications, incorporating fresh photography and the new look and feel across all mediums including, packaging, catalogues, digital, merchandise, trucks and signage. We continue to work with the team at GB across marketing communications and new product development.
“Sidedoor worked patiently with us to create a logo that we felt was “us”. During the whole process, Sidedoor held our hand and made the transition effortless and painless.” Teresa Cristiano, Director