New Age Caravans Brand Re-fresh
Disciplines: Branding, Design, Digital
We recently redeveloped the New Age brand logo to establish a stronger sense of differentiation along with a cleaner, more contemporary look. In doing so, we rolled-out 9 new sub-brand designs for their caravan ranges, as well as 3 new sub-brand designs for their key services to be used across all touchpoints, including website, brochures, digital banners, dealerships, print ads and stationery. We employed a playful use of colour, font and iconography to produce 12 distinct looks that felt unified and synergetic across the entire business.
“I love working with Sidedoor from a professional as well as personal point of view. It feels like we are part of a family rather than work colleagues and that is because of the culture that Sidedoor operates in, which makes it so easy for us to deal with on a day to day basis.” Nicole Miller, Marketing Manager