Disciplines: Communications Strategy, Design, Copywriting, Photography, Digital, Video Production, Print
Working alongside the Dulux Trade Marketing team since 2013, our scope is ongoing as we create catalogues, POS, digital campaigns, product launch communications and corporate collateral that strategically aligns with the company’s overall brand positioning and growth initiatives.
In 2014, we were tasked with developing a multi-touch communication strategy to launch the Dulux branded accessories. A key element of the launch was creating the campaign theme “More than just paint” and building key messaging and sales tools to help train staff. From this point we rolled out instore POS, corporate brochures and instore promotions to further strengthen launch success and target customers nationally.
Over the course of our relationship, we have managed several in store sales promotions, including concept and theme development aimed at the trade market, which have been implemented across 200+ stores nationally.