Disciplines: Brand identity, Strategy, Marketing Collateral & Digital Assets
Sidedoor was engaged to elevate the FAL Lawyers brand. As a leading and progressive law firm, it was time to update the brand positioning and visual execution. Working closely with the partners, we transformed the brand to reflect its position in the market as a leading law firm, specialising in innovation, technology and NPF. The dynamic and contemporary new brand and colour palette was rolled out across all internal and external communication channels, including collateral, documents, signage and digital assets.