Showroom by Bowens 

Disciplines: Branding, Brand Strategy, Communication Strategy, Copywriting, Graphic Design, Website and Marketing Collateral


As Victoria’s leaders in premium quality timber and hardware, Bowens was determined to fulfil an opportunity to build a space where they could showcase their quality range of timber flooring and accessories.

Sidedoor developed and executed the planning, creation and launch of Showroom By Bowens, a contemporary and beautiful showroom where builders, architects and consumers are invited to explore and unearth the most exquisite and performance-perfect timber flooring. 

Sidedoor developed the communication strategy, which included positioning, name and tagline, as well as the design strategy which covered exterior signage, website design, brochure, video content and stationery roll-out.