Disciplines: Brand Strategy, Communication Strategy, Graphic Design, 3D rendering, technical drawings, Website development and Brochureware


Working with this leading manufacturer and supplier in the precast concrete industry,
our brief was to create a modern, clean, brand style that suited the male-dominant construction industry.

Based on our new brand strategy, we redeveloped their marketing collateral, which integrated a product colour palette, structured content hierarchy,
clean typography and new image renders to be used across all assets to provide a consistent and seamless user experience.

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This project also incorporated the development and launch of the new LiftMX™ product.
Scope including name, tagline, brand identity and style guide.