Disciplines:  Strategy, Brand identity, Visual Execution, Packaging Design

The process for this creative journey, required our team to research and immerse ourselves in the traditions and street food of India. Our brief was to develop a memorable brand identity and packaging that would take inspiration from the colours, textures and flavours of authentic Indian street food.

Our strategic approach considered the market landscape, the Sadak brand essence and vision for the range and to that end, we created a unique brand mark, and packaging across 6 core variants with careful consideration for the balance of colour, text and imagery. The challenge was to develop a brand to appeal to the target audience, stand out on shelf and stimulate purchase.