ATPI Sports Events
Disciplines: Communications strategy, Design, Copywriting, Digital, Website Development
As an official and authorised travel agent for the Gold Coast 2018 Commonwealth Games, ATPI Sports Events approached Sidedoor to help develop a competitive campaign message as well as tactical roll-out promoting game ticket packages. Our concept and theme underpinned the excitement and anticipation of the upcoming games, through the use of emotive imagery and language. Aimed at both consumers and corporates, our main objective was to create hype around the games and strong intent to purchase tickets through the ATPI team and website.
Assets included the design of a campaign theme and logo, website, digital banners/ads, flyers and event brochure.
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“The personalised service, passion and enthusiasm shown by Julie and the team at Sidedoor in developing and executing our ‘Go Gold Coast’ 2018 Commonwealth Games campaign was exemplary.” Victoria Jaworskyj, Sales and Marketing Manager