Prepare and plan your next launch to maximise your impact in the market. Here’s 7 key steps for a successful launch: Create a unique and authentic campaign theme to cut through Clearly identify target markets and identify a key message for each one Focus on early adopters and brand ambassadors (leverage your brand fans) Develop…
Video is an effective way to cut through the clutter and communicate with your audience. Smart brands are using video to engage and create an emotional connection with all stakeholders – customers, staff, and suppliers. People respond to visuals, sound and movement – its more personal and allows you to express the brand personality. …
What does it take to ensure the best return on your trade show investment? Too many business’ spend the money on getting a stand at a trade show but don’t spend the time to make sure it works. Here are 7 crucial tips to maximise your effectiveness at your next trade show. First and…
How do consumers make buying decisions and how can you influence them? The sub conscious mind Neuroscience studies have shown that the brain is subconsciously aware of our decisions before we are – it draws from previous experiences, emotions and habits that are stored in the memory. The sub conscious ensures that you respond exactly the way you are…
Most major brands do a brand refresh at least every 5-7 years; however, if you’re not sure about your brand relevance, ask yourself these 5 key questions: Are you proud of your branding? Does it truly represent your business and your vision? Does it appeal to your current AND future target audience? Does it reflect…
Every marketing strategy must focus on customer engagement, so to increase the connection that your brand has with your customers – think about stimulating all of the senses. In addition to visual stimulation, people respond to sound, smell, touch and taste. Some organisations do this well by creating a sales environment that stimulates the senses e.g. with…
The science of marketing can be complex, however, if you follows these 6 steps in developing your plan of attack this year, you will have a stronger purpose and therefore a better return on your investment. Here are my 6 key steps to a winning marketing strategy for growth: Identify your ideal customer Find out…
It’s imperative to review your Marketing Strategy and Plan at least once a year. Here are 7 compelling reasons why: Are your products or services still relevant and in demand or do you need to diversify and adapt to the market? What is the life stage of your business? Is your priority to capture new…
Think about any successful brand and you will see that there are common traits that they all have. These brand strategies should be applied to any product or service to create and build a strong brand in the market. Strong and memorable brand. (Includes logo, tagline, positioning, personality) That is – a distinctive brand with…
What is your BXP? Your BRAND EXPERIENCE is every touch point you have with your customer. It’s the journey they experience, from A (introduction) to B (the sale). The better the experience, the quicker your brand will grow as will your brand equity. Whether your business is a shop front, on line or sold through…