By now, we’ve all read the headlines. While the media hypothesises potential outcomes from the royal commissions interim report into our corrupt big banks and greedy financial institutions, we’re reflecting on a great case study about crunchy cereal. In 1929, rival cereal makers Kellogg’s and Post were in a close race…
Companies have them. Competitors fear them. Customers love them. They’re called Unique Selling Propositions and they are the most enigmatic and coveted aspect of a brand. Unfortunately, there are many brands who have unique selling propositions that just aren’t that unique. And it’s not due to a lack of product quality or a tight marketing…
How do you justify spending funds on Branding and Brand Loyalty, when you can use those funds to create sales tools and tactics to get immediate return on investment? Well ask Apple – the first company ever to be valued at a TRILLION dollars! (I’m not even sure how many zeros…
All great briefs can articulate the overall task in just one sentence. Clients and agencies need to work together to move beyond a “garbage in, garbage out” mentality. A marketing brief that lacks important information (or has too much of it) will generate creative work that misses the mark. This is…
Does choosing an agency based on relevant category experience really improve an organisations chance of marketing success? It depends on what success looks like. If the goal is to produce concepts against popular formats that are supported by strong research, then an agency that has relevant experience is the way to go. If the…
Modern-looking websites create a perception of professionalism, innovation and authority Mobile browsing and SEO will continue to dictate future design trends More engaging and eye-catching elements will overtake ‘simplistic’ designs, which have reigned supreme the last 5 years You may not believe us, but we recall a time when Comic Sans…
Sensory marketing is a tool that improves the perceived value of a product The more senses stimulated, the higher the ‘enjoyment’ score More and more brands offer sensory experiences that wouldn’t look out of place in a science fiction novel Touch. Sight. Taste. Smell. Sound. Without them, we miss out on important experiences. Our…
What’s your marketing ROI? How do you allocate budgets? What drives your marketing spend? Every marketing initiative should be tracked, monitored and assessed. The key is setting clear objectives at the beginning to create benchmarks. A common misconception is to view marketing as an expense rather than an investment. ROI Your Return On Investment can mean different…
You’ve probably heard Bill Gate’s quote “Content is King”. So much that the phrase has become a hackneyed mantra continually used by internet marketers. And since the inauguration of the comment in 1996, one might now ponder on whether hinging a marketing strategy on such an old adage might be bad for business. The answer…
Need help getting sign off on projects and budgets? Here are a few tips to help you get over the line when pitching your next idea to your boss. The bottom line is… focus on the bottom line. Think about the ROI and how it will help achieve the overall business objectives of your organisation.…