What does your brand feel like?

As digital marketing floods our email Inboxes, we should consider going back to basics and utilise the power of Direct Mail. Getting your brand in the hands of your consumer – whether its B2B or B2C, by sending a communication piece through the mail, can cut through the clutter and get your customers engaging with…

Ready to launch

Prepare and plan your next launch to maximise your impact in the market. Here’s 7 key  steps for a successful launch: Create a unique and authentic campaign theme to cut through Clearly identify target markets and identify a key message for each one Focus on early adopters and brand ambassadors (leverage your brand fans) Develop…

The power of video

Video is an effective way to cut through the clutter and communicate with your audience. Smart brands are using video to engage and create an emotional connection with all stakeholders – customers, staff, and suppliers. People respond to visuals, sound and movement – its more personal and allows you to express the brand personality.  …

The science of branding

How do consumers make buying decisions and how can you influence them? The sub conscious mind Neuroscience studies have shown that the brain is subconsciously aware of our decisions before we are – it draws from previous experiences, emotions and habits that are stored in the memory. The sub conscious ensures that you respond exactly the way you are…

Stimulating the senses

Every marketing strategy must focus on customer engagement, so to increase the connection that your brand has with your customers – think about stimulating all of the senses. In addition to visual stimulation, people respond to sound, smell, touch and taste. Some organisations do this well by creating a sales environment that stimulates the senses e.g. with…

A successful marketing formula for 2016

The science of marketing can be complex, however, if you follows these 6 steps in developing your plan of attack this year, you will have a stronger purpose and therefore a better return on your investment. Here are my 6 key steps to a winning marketing strategy for growth: Identify your ideal customer Find out…

5 Key traits successful brands have in common

Think about any successful brand and you will see that there are common traits that they all have. These brand strategies should be applied to any product or service to create and build a strong brand in the market. Strong and memorable brand. (Includes logo, tagline, positioning, personality) That is – a distinctive brand with…