Job mobility remained at 9.5% for 2 consecutive years, the highest rate in a decade. According to the Aust. Bureau of Statistics, the share of job mobility remained highest for Professionals, at 24% of those who changed jobs, 2.3 million people left or lost a job, and the annual retrenchment rate was 1.4%, the lowest annual rate…
How often should you rebrand? This is one of the most common questions we get asked as a branding agency. And like most things, there is not a ‘one size fits all’ answer. However, it does require proper consideration. What’s the difference between a rebrand and a refresh? Brand Refresh, or Brand Evolution as we…
Packaging design and development is complex – are you getting it right? Effective packaging not only protects the product, but also communicates brand identity and influences consumer purchasing decisions. In a world where many purchasing choices are made in mere seconds, packaging plays a pivotal role, whether in physical stores or the digital realm. Numerous…
If you want to get more bang for your marketing buck, you need to create a brand that will cut through the noise in the market and resonate with your target audience. In the competitive world of business, anyone can start a venture but transforming that business into a thriving and successful brand requires much…
Have you started mapping out your 2022 Marketing Plan? It’s that time of year again. Temperatures are creeping up after the cool of winter as we start to forget about the strange year that was and plan for a hopefully not so peculiar year to be. That’s right, it’s Q4 strategic planning time and marketers around…
It’s the reason you’ll pay double for a product as opposed to its identical yet generic equivalent. Take GlaxoSmithKline’s “Panadol” versus Coles “Paracetamol” as an example. What exactly are you paying double for? Four things: Image, meaning, feeling and resonance. And those are the exact features renowned marketing professor Kevin Lane Keller used to develop…
You’ve all heard all the usual brand strategy terms such as Brand Vision, Brand Mission, Brand Purpose, and Brand Value. Too many companies embark on the feel-good exercise, populate templates and print words on walls without fully understanding their value, how to build success from them, and how to translate them from words into actions. …
In the world of brand protection, there are many aspects business owners should understand and consider before launching a business, product, or service. We live in a very competitive world, and new brands are being launched into the marketplace every day, worldwide. With this in mind, it’s important for business owners to create a distinctive…
Earlier this year (just one millisecond before the pandemic) it was fairly easy to characterise the Millennial. They were individuals seeking career mobility. Freedom meant traveling and looking after their health. Happiness was being with friends and family, and success means increasing personal wealth. They were also worried about building financial security, highly concerned about…
User Experience. Some experts argue it’s more important to focus on making the experience of the website memorable, than on what it says. That is because users often forget the data and salient points of content, but they will remember overall points, and how it made them feel. We like to strike a balance between. For…