Collective: Ready to launch

Prepare and plan your next launch to maximise your impact in the market. Here’s 7 key  steps for a successful launch:

  1. Create a unique and authentic campaign theme to cut through
  2. Clearly identify target markets and identify a key message for each one
  3. Focus on early adopters and brand ambassadors (leverage your brand fans)
  4. Develop something memorable… stimulate all of the senses and use emotions to connect
  5. Spread the word…. create shareable content
  6. Consider all stakeholders – e.g. Production, Sales
  7. Think about timing – do you need a stage one launch followed by a big bang? Consider a teaser campaign to stimulate initial interest and excitement
  8. Develop a strategy for on-going exposure/ follow up campaign