Collective: The power of video
![Sidedoor-Blog-the-power-of-video-1200x800a](https://sidedoor.com.au/wp-content/uploads/2016/08/Sidedoor-Blog-the-power-of-video-1200x800a.jpg)
Video is an effective way to cut through the clutter and communicate with your audience. Smart brands are using video to engage and create an emotional connection with all stakeholders – customers, staff, and suppliers. People respond to visuals, sound and movement – its more personal and allows you to express the brand personality.
Videos are an easy and more effective way to get a message across, create a vibe, appeal and excite an audience. A great video will also be shared which then maximizes exposure!
Ways to use video:
- Profile video – this can have a corporate, professional feel to establish credibility or snappy and fun to express the brand
- Product Launch
- Demonstration videos – How to Videos
- News & Internal Communications Video – communicate with staff all over the country/world with personal messages and insight into the business
- Replace a long boring document with a video that includes graphics and icons instead