In the world of brand protection, there are many aspects business owners should understand and consider before launching a business, product, or service. We live in a very competitive world, and new brands are being launched into the marketplace every day, worldwide. With this in mind, it’s important for business owners to create a distinctive…
Earlier this year (just one millisecond before the pandemic) it was fairly easy to characterise the Millennial. They were individuals seeking career mobility. Freedom meant traveling and looking after their health. Happiness was being with friends and family, and success means increasing personal wealth. They were also worried about building financial security, highly concerned about…
User Experience. Some experts argue it’s more important to focus on making the experience of the website memorable, than on what it says. That is because users often forget the data and salient points of content, but they will remember overall points, and how it made them feel. We like to strike a balance between. For…
Poor design forces our brains to try to make sense of what it is seeing, rather than seeking truth. Smart design is the opposite; it aids our visual system in processing information with clarity. Here are 4 top design principles to consider when designing your next marketing piece: 1. Order and simplify your message. Communication…
Just when people finally grasped the ‘holy trifecta’ of social media marketing (Facebook + LinkedIn + Instagram), a new player joins the squad. We’ve all now heard of TikTok (some of us have regrettably danced for it). But have you heard of Lasso, Vero and Anchor? These are predicted to be the new ‘it’ apps of…
COVID-19 has caused havoc across every aspect of daily life. For brands, it is hard to know what to do and how to communicate without seeming tone-deaf. One leading marketing organisation conducted research across Australia to better understand what consumers really want from brands COVID-19. And the results are promising: Over 66% of Australian consumers…
As the old adage goes, better to light a candle than curse the darkness. With so much sadness, fear and devastation, we must keep a strong head and recognise silver linings. One such lining is the high probability that this crises will pass. Just as other major historical, health, political, social and economic…
With the constant change of new marketing methods, digital systems and social platforms, it is challenging for organisations to know what brand efforts will yield the best return for their business. While there is no one size fits all approach to developing an effective brand strategy, there certainly are popular trends to be…
Is Your Brand Authentic? For a long time, branding and marketing professionals were grossly seen as architects of beautiful lies. Eventually, consumers smartened-up and lawmakers held brands liable for misleading, empty promises that failed to deliver. And with the rapid rise of social media, brands were exposed. So was their bad behaviour. Consumers…
The Real Cost of a Logo Symbols are as ancient as we are. In fact, they are older than the written word. Used as markers, to aid us in perceiving and navigating the world, symbols are a communication shorthand. Over that last 150 years, businesses have understood the importance of…