Brand Vision: Why it Matters Most

You’ve all heard all the usual brand strategy terms such as Brand Vision, Brand Mission, Brand Purpose, and Brand Value.  Too many companies embark on the feel-good exercise, populate templates and print words on walls without fully understanding their value, how to build success from them, and how to translate them from words into actions. …

Trade Mark Basics for New Business Owners

In the world of brand protection, there are many aspects business owners should understand and consider before launching a business, product, or service. We live in a very competitive world, and new brands are being launched into the marketplace every day, worldwide. With this in mind, it’s important for business owners to create a distinctive…