What does it take to ensure the best return on your trade show investment? Too many business’ spend the money on getting a stand at a trade show but don’t spend the time to make sure it works. Here are 7 crucial tips to maximise your effectiveness at your next trade show. First and…
How do consumers make buying decisions and how can you influence them? The sub conscious mind Neuroscience studies have shown that the brain is subconsciously aware of our decisions before we are – it draws from previous experiences, emotions and habits that are stored in the memory. The sub conscious ensures that you respond exactly the way you are…
Most major brands do a brand refresh at least every 5-7 years; however, if you’re not sure about your brand relevance, ask yourself these 5 key questions: Are you proud of your branding? Does it truly represent your business and your vision? Does it appeal to your current AND future target audience? Does it reflect…
Every marketing strategy must focus on customer engagement, so to increase the connection that your brand has with your customers – think about stimulating all of the senses. In addition to visual stimulation, people respond to sound, smell, touch and taste. Some organisations do this well by creating a sales environment that stimulates the senses e.g. with…
The science of marketing can be complex, however, if you follows these 6 steps in developing your plan of attack this year, you will have a stronger purpose and therefore a better return on your investment. Here are my 6 key steps to a winning marketing strategy for growth: Identify your ideal customer Find out…
It’s imperative to review your Marketing Strategy and Plan at least once a year. Here are 7 compelling reasons why: Are your products or services still relevant and in demand or do you need to diversify and adapt to the market? What is the life stage of your business? Is your priority to capture new…
Think about any successful brand and you will see that there are common traits that they all have. These brand strategies should be applied to any product or service to create and build a strong brand in the market. Strong and memorable brand. (Includes logo, tagline, positioning, personality) That is – a distinctive brand with…
What is your BXP? Your BRAND EXPERIENCE is every touch point you have with your customer. It’s the journey they experience, from A (introduction) to B (the sale). The better the experience, the quicker your brand will grow as will your brand equity. Whether your business is a shop front, on line or sold through…
‘Word of mouth’ is still the best way to build a brand and increase sales. You may be surprised to hear that from a marketing agency, however you can’t beat an authentic referral, recommendation or even better, making your business the topic of conversation (as long as it’s for the right reasons). The thing…
To avoid the Delete and the Unsubscribe button you must have a clear objective. Whether you’re promoting a product, sharing news, views or simply engaging with your audience, you should follow these simple rules. Tips: Provide some Value. Don’t just promote your stuff or talk about your business. It’s not just about you –…