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The brand advantage – How to become an employer of choice

BlogBy Abbie Stoyel November 14, 2023

Job mobility remained at 9.5% for 2 consecutive years, the highest rate in a decade. According to the Aust. Bureau of Statistics, the share of job mobility remained highest for Professionals, at 24% of those who changed jobs, 2.3 million people left or lost a job, and the annual retrenchment rate was 1.4%, the lowest annual rate…

Rebrand or Refresh

BlogBy Abbie Stoyel October 19, 2023

How often should you rebrand? This is one of the most common questions we get asked as a branding agency. And like most things, there is not a ‘one size fits all’ answer. However, it does require proper consideration. What’s the difference between a rebrand and a refresh? Brand Refresh, or Brand Evolution as we…

The Art of Packaging – Balancing Form, Function + Brand Identity

BlogBy Abbie Stoyel August 22, 2023

Packaging design and development is complex – are you getting it right? Effective packaging not only protects the product, but also communicates brand identity and influences consumer purchasing decisions. In a world where many purchasing choices are made in mere seconds, packaging plays a pivotal role, whether in physical stores or the digital realm. Numerous…

Marketing begins with brand

BlogBy Abbie Stoyel July 25, 2023

If you want to get more bang for your marketing buck, you need to create a brand that will cut through the noise in the market and resonate with your target audience. In the competitive world of business, anyone can start a venture but transforming that business into a thriving and successful brand requires much…

Marketing technology of the future

BlogBy Jess Bentley December 1, 2022

What’s new in technology, and how will it impact marketing in 2023? Innovation should always be part of a solid business and marketing plan. New products, advanced technologies, increased efficiencies and staying ahead of the game in your industry. So, what technologies will affect marketing in 2023 and beyond? How is our industry moving forward,…

Track, Review, Update

BlogBy Jess Bentley October 4, 2022

NOW is the time to be reviewing your Marketing Plan vs. Performance. As we enter the last quarter, it’s time to assess your Marketing ROI and update your strategy for 2023. It’s easy to get bogged down on the ‘end of year’ hype and deadlines; however, too many organisations leave their planning to the new…

The psychology of colour

BlogBy Jess Bentley August 2, 2022

Colour plays a crucial part in branding. Whether it’s a logo refresh, new brand identity or developing marketing collateral; colour can evoke emotions and influence consumer behaviour. Different colours have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, colour psychology is also primarily impacted by personal preferences and…

Marketing in a tough economy

BlogBy Jess Bentley July 5, 2022

There’s a lot of speculating about the downturn of the Australian economy, increasing inflation rates, high cost of living and a looming recession. So how do you continue marketing in a tough economy? Well, the short answer is – don’t stop what you’re doing. In fact, there’s clear evidence to show that this is a…

Beyond the logo

BlogBy Jess Bentley May 11, 2022

Creating a new brand – how hard can it be? Sure, you can get a cheap, snappy logo online or create it yourself. However, if your intention is to create and grow a brand, think again. Branding goes way beyond the development of a logo. Crafting a successful brand needs to start with strategy, that…

Brand Love. Does your brand have it?

BlogBy Jess Bentley April 8, 2022

95% of purchase decision-making happens in the subconscious. So how do Marketers tap into the subconscious mind? Understanding brand love, how to foster and leverage a consumer’s affinity with a brand can help influence buying decisions. ‘Purchases are much more influenced by perceptions and sensations than by functional attributes’ – Gerald Zaltman, Harvard Professor. When…