Sensory marketing is a tool that improves the perceived value of a product The more senses stimulated, the higher the ‘enjoyment’ score More and more brands offer sensory experiences that wouldn’t look out of place in a science fiction novel Touch. Sight. Taste. Smell. Sound. Without them, we miss out on important experiences. Our…
What’s your marketing ROI? How do you allocate budgets? What drives your marketing spend? Every marketing initiative should be tracked, monitored and assessed. The key is setting clear objectives at the beginning to create benchmarks. A common misconception is to view marketing as an expense rather than an investment. ROI Your Return On Investment can mean different…
You’ve probably heard Bill Gate’s quote “Content is King”. So much that the phrase has become a hackneyed mantra continually used by internet marketers. And since the inauguration of the comment in 1996, one might now ponder on whether hinging a marketing strategy on such an old adage might be bad for business. The answer…
Need help getting sign off on projects and budgets? Here are a few tips to help you get over the line when pitching your next idea to your boss. The bottom line is… focus on the bottom line. Think about the ROI and how it will help achieve the overall business objectives of your organisation.…
As digital marketing floods our email Inboxes, we should consider going back to basics and utilise the power of Direct Mail. Getting your brand in the hands of your consumer – whether its B2B or B2C, by sending a communication piece through the mail, can cut through the clutter and get your customers engaging with…
Prepare and plan your next launch to maximise your impact in the market. Here’s 7 key steps for a successful launch: Create a unique and authentic campaign theme to cut through Clearly identify target markets and identify a key message for each one Focus on early adopters and brand ambassadors (leverage your brand fans) Develop…
Video is an effective way to cut through the clutter and communicate with your audience. Smart brands are using video to engage and create an emotional connection with all stakeholders – customers, staff, and suppliers. People respond to visuals, sound and movement – its more personal and allows you to express the brand personality. …
What does it take to ensure the best return on your trade show investment? Too many business’ spend the money on getting a stand at a trade show but don’t spend the time to make sure it works. Here are 7 crucial tips to maximise your effectiveness at your next trade show. First and…
How do consumers make buying decisions and how can you influence them? The sub conscious mind Neuroscience studies have shown that the brain is subconsciously aware of our decisions before we are – it draws from previous experiences, emotions and habits that are stored in the memory. The sub conscious ensures that you respond exactly the way you are…
Most major brands do a brand refresh at least every 5-7 years; however, if you’re not sure about your brand relevance, ask yourself these 5 key questions: Are you proud of your branding? Does it truly represent your business and your vision? Does it appeal to your current AND future target audience? Does it reflect…