Jetstar Disciplines: Comm Material, Expertise, Design, Illustration Our work with Jetstar, over the past 5 years, has involved working with the safety team to re-design the onboard safety cards in line with legislation for both Australia & Japan. This project required character development and illustration work along with the overall design and print production. Key requirements were to…
New Age Caravans Brand Re-fresh Disciplines: Branding, Design, Digital We recently redeveloped the New Age brand logo to establish a stronger sense of differentiation along with a cleaner, more contemporary look. In doing so, we rolled-out 9 new sub-brand designs for their caravan ranges, as well as 3 new sub-brand designs for their key services…
Glenroy Bakery Disciplines: Brand Identity, Market Research, Communications Strategy, Design, Copywriting, Photography, Packaging, Print, Signage Having produced bakery products for over 50 years, Glenroy Bakery is one of Melbourne’s heritage brands. Sidedoor originally worked with GB in 2012 to redefine their brand and communication material in line with their positioning in the market. The new contemporary brand was rolled out to all marketing…
Anderson McCarthy Partners (AMCP) Disciplines: Brand Identity, Communications Strategy, Design, Copywriting, Digital, Advertising, Website Development, Print, Signage AMCP is a boutique Accounting firm that works with SME’s, focussing on financials, business structure & SMSF’s. Initially, we were engaged to review their overall marketing strategy with the view to help them boost awareness, shift the brand perception and create a strong competitive edge against…
Belvedere Hosiery Disciplines: Brand Identity, Communications Strategy, Design, Illustration, Copywriting, Digital, Packaging, Print Sidedoor helped Australian label BH to establish a compelling brand message as well as a clean, authentic identity. This started with a brand audit in which we identified key areas to strengthen and improve. This led way to the creation of a new logo, development of key communication messages,…
Apted’s Estate Brewers Disciplines: Brand Identity, Communications Strategy, Design, Illustration, Copywriting, Digital, Packaging, Print To help Apted’s Estate launch 2 new products – an Ale and an Apple Cider – we created a brand personality and unique brand story to help connect with their identified audience and differentiate from competitors. The scope included naming, label design and promotional material.
FOOTBALL NATION RADIO (FNR) Disciplines: Brand Identity, Design, Copywriting, Print, Signage Development FNR is Australia’s first and only 24 hour-a-day radio station dedicated to the world of football. As an online radio station, it’s accessible to listeners worldwide via iPhone and Android phone apps, iPad, laptops and desktops. During its initial conception, the team at FNR asked Sidedoor to…
Mitchell Shire Council (Youth) Disciplines: Communications Strategy, Design, Copywriting, Digital/Social Media, Video Production, Print, Merchandise Cyber Tattoo – Silver Melbourne Design Award Winner To help Mitchell Shire Council bring much needed attention to the issues of cyber bulling, Sidedoor created an awareness campaign based around Cyber Safety. This powerful and confronting campaign titled ‘Cyber Tattoo’ was developed to cut through to the youth…
Mitchell Shire Council Gold Melbourne Design Award Winner Disciplines: Communications Strategy, Design, Illustration, Copywriting, Digital, Advertising, Video Production, Print, Merchandise In line with the Mitchell Shire SHOP LOCAL initiative, we were tasked with developing a school program and launch campaign that would stimulate excitement and encourage residents to support local traders. Targeted at the families of 10-12-year olds and driven through local primary…
Upper East Side Real Estate Silver Melbourne Design Award Winner Disciplines: Brand Identity, Communications Strategy, Design, Copywriting, Digital, Advertising, Direct Marketing, Website Development, Video Production, Print, Signage Formally known as Vertical Real Estate, this client came to us looking for a complete overhaul of their brand identity and needed a clearer brand strategy to effectively reposition their business in the market as a superior boutique…