Every marketing strategy must focus on customer engagement, so to increase the connection that your brand has with your customers – think about stimulating all of the senses. In addition to visual stimulation, people respond to sound, smell, touch and taste. Some organisations do this well by creating a sales environment that stimulates the senses e.g. with…
The science of marketing can be complex, however, if you follows these 6 steps in developing your plan of attack this year, you will have a stronger purpose and therefore a better return on your investment. Here are my 6 key steps to a winning marketing strategy for growth: Identify your ideal customer Find out…
It’s imperative to review your Marketing Strategy and Plan at least once a year. Here are 7 compelling reasons why: Are your products or services still relevant and in demand or do you need to diversify and adapt to the market? What is the life stage of your business? Is your priority to capture new…
Think about any successful brand and you will see that there are common traits that they all have. These brand strategies should be applied to any product or service to create and build a strong brand in the market. Strong and memorable brand. (Includes logo, tagline, positioning, personality) That is – a distinctive brand with…
What is your BXP? Your BRAND EXPERIENCE is every touch point you have with your customer. It’s the journey they experience, from A (introduction) to B (the sale). The better the experience, the quicker your brand will grow as will your brand equity. Whether your business is a shop front, on line or sold through…
‘Word of mouth’ is still the best way to build a brand and increase sales. You may be surprised to hear that from a marketing agency, however you can’t beat an authentic referral, recommendation or even better, making your business the topic of conversation (as long as it’s for the right reasons). The thing…
To avoid the Delete and the Unsubscribe button you must have a clear objective. Whether you’re promoting a product, sharing news, views or simply engaging with your audience, you should follow these simple rules. Tips: Provide some Value. Don’t just promote your stuff or talk about your business. It’s not just about you –…
Brand equity describes what your brand is worth. This can be measured in many ways, however the best way to define it is to ask yourself: Does the brand provide some value to your product or service in the eyes of the consumer? How is it perceived by the target market – what does it…