What makes a successful EDM (email newsletter)?

To avoid the Delete and the Unsubscribe button you must have a clear objective. Whether you’re promoting a product, sharing news, views or simply engaging with your audience, you should follow these simple rules.   Tips: Provide some Value. Don’t just promote your stuff or talk about your business. It’s not just about you –…

What is brand equity and why is it important

Brand equity describes what your brand is worth. This can be measured in many ways, however the best way to define it is to ask yourself: Does the brand provide some value to your product or service in the eyes of the consumer? How is it perceived by the target market – what does it…