This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
When you think of any successful brand, you’ll notice common traits that set them apart and help them secure their place in the market. These traits are key strategies that can be applied to any product or service to help build a powerful, long-lasting brand. Here’s a breakdown of 5 factors and how they contribute…
Job mobility remained at 9.5% for 2 consecutive years, the highest rate in a decade. According to the Aust. Bureau of Statistics, the share of job mobility remained highest for Professionals, at 24% of those who changed jobs, 2.3 million people left or lost a job, and the annual retrenchment rate was 1.4%, the lowest annual rate…
How often should you rebrand? This is one of the most common questions we get asked as a branding agency. And like most things, there is not a ‘one size fits all’ answer. However, it does require proper consideration. What’s the difference between a rebrand and a refresh? Brand Refresh, or Brand Evolution as we…
Packaging design and development is complex – are you getting it right? Effective packaging not only protects the product, but also communicates brand identity and influences consumer purchasing decisions. In a world where many purchasing choices are made in mere seconds, packaging plays a pivotal role, whether in physical stores or the digital realm. Numerous…
If you want to get more bang for your marketing buck, you need to create a brand that will cut through the noise in the market and resonate with your target audience. In the competitive world of business, anyone can start a venture but transforming that business into a thriving and successful brand requires much…
What’s new in technology, and how will it impact marketing in 2023? Innovation should always be part of a solid business and marketing plan. New products, advanced technologies, increased efficiencies and staying ahead of the game in your industry. So, what technologies will affect marketing in 2023 and beyond? How is our industry moving forward,…
NOW is the time to be reviewing your Marketing Plan vs. Performance. As we enter the last quarter, it’s time to assess your Marketing ROI and update your strategy for 2023. It’s easy to get bogged down on the ‘end of year’ hype and deadlines; however, too many organisations leave their planning to the new…
Colour plays a crucial part in branding. Whether it’s a logo refresh, new brand identity or developing marketing collateral; colour can evoke emotions and influence consumer behaviour. Different colours have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, colour psychology is also primarily impacted by personal preferences and…
There’s a lot of speculating about the downturn of the Australian economy, increasing inflation rates, high cost of living and a looming recession. So how do you continue marketing in a tough economy? Well, the short answer is – don’t stop what you’re doing. In fact, there’s clear evidence to show that this is a…