Consumer behaviour is evolving but brand fundamentals still matter. Here’s some tips on giving your brand exposure and how your business can be found.
Some businesses are experimenting with AI tools to generate content, others are investing in chatbots or predictive analytics, and many are just curious about what it all means for them.
Applying behavioural insights to influence decision-making
At its core, brand psychology is about understanding how people think, feel, and behave in relation to brands. Every brand interaction engages different parts of the brain—rational, emotional, instinctive—and each plays a role in shaping perceptions and influencing decisions.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
When you look closely at any standout brand—the ones that dominate their categories and win the hearts of consumers—you’ll notice shared traits that are anything but accidental. These aren’t just nice-to-haves; they’re deliberate, strategic choices that elevate a business into a brand. These strategies can be applied to any brand, at any stage, to drive…
Job mobility remained at 9.5% for 2 consecutive years, the highest rate in a decade. According to the Aust. Bureau of Statistics, the share of job mobility remained highest for Professionals, at 24% of those who changed jobs, 2.3 million people left or lost a job, and the annual retrenchment rate was 1.4%, the lowest annual rate…
How often should you rebrand? This is one of the most common questions we get asked as a branding agency. And like most things, there is not a ‘one size fits all’ answer. However, it does require proper consideration. What’s the difference between a rebrand and a refresh? Brand Refresh, or Brand Evolution as we…
Packaging design and development is complex – are you getting it right? Effective packaging not only protects the product, but also communicates brand identity and influences consumer purchasing decisions. In a world where many purchasing choices are made in mere seconds, packaging plays a pivotal role, whether in physical stores or the digital realm. Numerous…