As digital marketing floods our email Inboxes, we should consider going back to basics and utilise the power of Direct Mail. Getting your brand in the hands of your consumer – whether its B2B or B2C, by sending a communication piece through the mail, can cut through the clutter and get your customers engaging with…
Most major brands do a brand refresh at least every 5-7 years; however, if you’re not sure about your brand relevance, ask yourself these 5 key questions: Are you proud of your branding? Does it truly represent your business and your vision? Does it appeal to your current AND future target audience? Does it reflect…
It’s imperative to review your Marketing Strategy and Plan at least once a year. Here are 7 compelling reasons why: Are your products or services still relevant and in demand or do you need to diversify and adapt to the market? What is the life stage of your business? Is your priority to capture new…
What is your BXP? Your BRAND EXPERIENCE is every touch point you have with your customer. It’s the journey they experience, from A (introduction) to B (the sale). The better the experience, the quicker your brand will grow as will your brand equity. Whether your business is a shop front, on line or sold through…