By now, we’ve all read the headlines. While the media hypothesises potential outcomes from the royal commissions interim report into our corrupt big banks and greedy financial institutions, we’re reflecting on a great case study about crunchy cereal. In 1929, rival cereal makers Kellogg’s and Post were in a close race…
Companies have them. Competitors fear them. Customers love them. They’re called Unique Selling Propositions and they are the most enigmatic and coveted aspect of a brand. Unfortunately, there are many brands who have unique selling propositions that just aren’t that unique. And it’s not due to a lack of product quality or a tight marketing…
How do you justify spending funds on Branding and Brand Loyalty, when you can use those funds to create sales tools and tactics to get immediate return on investment? Well ask Apple – the first company ever to be valued at a TRILLION dollars! (I’m not even sure how many zeros…
All great briefs can articulate the overall task in just one sentence. Clients and agencies need to work together to move beyond a “garbage in, garbage out” mentality. A marketing brief that lacks important information (or has too much of it) will generate creative work that misses the mark. This is…
Does choosing an agency based on relevant category experience really improve an organisations chance of marketing success? It depends on what success looks like. If the goal is to produce concepts against popular formats that are supported by strong research, then an agency that has relevant experience is the way to go. If the…
Modern-looking websites create a perception of professionalism, innovation and authority Mobile browsing and SEO will continue to dictate future design trends More engaging and eye-catching elements will overtake ‘simplistic’ designs, which have reigned supreme the last 5 years You may not believe us, but we recall a time when Comic Sans…