Why less design is best design: an important reminder when developing marketing collateral.

Poor design forces our brains to try to make sense of what it is seeing, rather than seeking truth. Smart design is the opposite; it aids our visual system in processing information with clarity. Here are 4 top design principles to consider when designing your next marketing piece: 1. Order and simplify your message. Communication…

Making sense of social platform chaos

Just when people finally grasped the ‘holy trifecta’ of social media marketing (Facebook + LinkedIn + Instagram), a new player joins the squad. We’ve all now heard of TikTok (some of us have regrettably danced for it). But have you heard of Lasso, Vero and Anchor? These are predicted to be the new ‘it’ apps of…