Video is an effective way to cut through the clutter and communicate with your audience. Smart brands are using video to engage and create an emotional connection with all stakeholders – customers, staff, and suppliers. People respond to visuals, sound and movement – its more personal and allows you to express the brand personality.

Videos are an easy and more effective way to get a message across, create a vibe, appeal and excite an audience. A great video will also be shared which then maximizes exposure!

Ways to use video:

• Profile video – this can have a corporate, professional feel to establish credibility or snappy and fun to express the brand
• Product Launch
• Demonstration videos – How to Videos
• News & Internal Communications Video – communicate with staff all over the country/world with personal messages and insight into the business
• Replace a long boring document with a video that includes graphics and icons instead