We don’t rely on Google to search anymore, we’re using AI powered tools like ChatGPT, Gemini, Bing, Perplexity and some search tools you don’t even realise you are tapping into. Those platforms are finding data across your website, social media and your digital footprint. To get noticed, your brand needs to be visible, relevant and engaging – this comes from being clear, consistent, credible, and discoverable across every channel.
There are so many terms and acronyms in the marketing world that it can be hard to keep up. But when it comes to building a successful business, one distinction matters most — the difference between branding and marketing.
A clear brand with a strong value, defined audience, and purpose drives long-term growth, loyalty, and market share.
Consumer behaviour is evolving but brand fundamentals still matter. Here’s some tips on giving your brand exposure and how your business can be found.
Some businesses are experimenting with AI tools to generate content, others are investing in chatbots or predictive analytics, and many are just curious about what it all means for them.
Applying behavioural insights to influence decision-making
At its core, brand psychology is about understanding how people think, feel, and behave in relation to brands. Every brand interaction engages different parts of the brain—rational, emotional, instinctive—and each plays a role in shaping perceptions and influencing decisions.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
When you look closely at any standout brand—the ones that dominate their categories and win the hearts of consumers—you’ll notice shared traits that are anything but accidental. These aren’t just nice-to-haves; they’re deliberate, strategic choices that elevate a business into a brand. These strategies can be applied to any brand, at any stage, to drive…