This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
When you think of any successful brand, you’ll notice common traits that set them apart and help them secure their place in the market. These traits are key strategies that can be applied to any product or service to help build a powerful, long-lasting brand. Here’s a breakdown of 5 factors and how they contribute…
What’s new in technology, and how will it impact marketing in 2023? Innovation should always be part of a solid business and marketing plan. New products, advanced technologies, increased efficiencies and staying ahead of the game in your industry. So, what technologies will affect marketing in 2023 and beyond? How is our industry moving forward,…
NOW is the time to be reviewing your Marketing Plan vs. Performance. As we enter the last quarter, it’s time to assess your Marketing ROI and update your strategy for 2023. It’s easy to get bogged down on the ‘end of year’ hype and deadlines; however, too many organisations leave their planning to the new…
Colour plays a crucial part in branding. Whether it’s a logo refresh, new brand identity or developing marketing collateral; colour can evoke emotions and influence consumer behaviour. Different colours have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, colour psychology is also primarily impacted by personal preferences and…
There’s a lot of speculating about the downturn of the Australian economy, increasing inflation rates, high cost of living and a looming recession. So how do you continue marketing in a tough economy? Well, the short answer is – don’t stop what you’re doing. In fact, there’s clear evidence to show that this is a…
Creating a new brand – how hard can it be? Sure, you can get a cheap, snappy logo online or create it yourself. However, if your intention is to create and grow a brand, think again. Branding goes way beyond the development of a logo. Crafting a successful brand needs to start with strategy, that…
95% of purchase decision-making happens in the subconscious. So how do Marketers tap into the subconscious mind? Understanding brand love, how to foster and leverage a consumer’s affinity with a brand can help influence buying decisions. ‘Purchases are much more influenced by perceptions and sensations than by functional attributes’ – Gerald Zaltman, Harvard Professor. When…
Talk to any business owner right now about their biggest challenge in business and undoubtably the most common answer you will get is ‘people’. Finding the right team, keeping their best staff, and reducing the attrition rate, managing underperforming personnel are all common issues. In November 2021, the Australian Bureau of Statistics showed an increase…
At some point, organisations realise time has moved on. Growing demand for new products and services, shifts in brand perception, more increasing competition with similar offerings and new opportunities to expand into new markets all factor into the decision to review the brand. But what happens next? Do you give the brand a fresh lick of paint or a…