Branding vs Marketing

There are so many terms and acronyms in the marketing world that it can be hard to keep up. But when it comes to building a successful business, one distinction matters most — the difference between branding and marketing.

A clear brand with a strong value, defined audience, and purpose drives long-term growth, loyalty, and market share.

A clear brand with a strong value, defined audience, and purpose drives long-term growth, loyalty, and market share.

Consumer behaviour is evolving but brand fundamentals still matter. Here’s some tips on giving your brand exposure and how your business can be found

Consumer behaviour is evolving but brand fundamentals still matter. Here’s some tips on giving your brand exposure and how your business can be found.

Some businesses are experimenting with AI tools to generate content, others are investing in chatbots or predictive analytics, and many are just curious about what it all means for them.

Applying behavioural insights to influence decision-making

Applying behavioural insights to influence decision-making

At its core, brand psychology is about understanding how people think, feel, and behave in relation to brands. Every brand interaction engages different parts of the brain—rational, emotional, instinctive—and each plays a role in shaping perceptions and influencing decisions.

Professional services need to ditch the beige and create more distinctive brands.

This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.

AI in design: Just another tool in our toolbox.

This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.

Brand Essentials for 2025: Key Strategies to Keep Your Brand Ahead of the Game

This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.

Be different not better

This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.

5 key strategies behind successful brands (that you can use too)

When you look closely at any standout brand—the ones that dominate their categories and win the hearts of consumers—you’ll notice shared traits that are anything but accidental. These aren’t just nice-to-haves; they’re deliberate, strategic choices that elevate a business into a brand. These strategies can be applied to any brand, at any stage, to drive…

Marketing technology of the future

What’s new in technology, and how will it impact marketing in 2023? Innovation should always be part of a solid business and marketing plan. New products, advanced technologies, increased efficiencies and staying ahead of the game in your industry. So, what technologies will affect marketing in 2023 and beyond? How is our industry moving forward,…