Consumer behaviour is evolving but brand fundamentals still matter. Here’s some tips on giving your brand exposure and how your business can be found.
Some businesses are experimenting with AI tools to generate content, others are investing in chatbots or predictive analytics, and many are just curious about what it all means for them.
Applying behavioural insights to influence decision-making
At its core, brand psychology is about understanding how people think, feel, and behave in relation to brands. Every brand interaction engages different parts of the brain—rational, emotional, instinctive—and each plays a role in shaping perceptions and influencing decisions.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
This is the approach we take with the brands we work with – focusing on uniqueness rather than trying to be better than the competition. Yes, it is important to have a clear understanding of the market landscape, but it’s crucial to have clarity around your brands value and how that will resonate with your target audience, addressing their needs and pain points.
When you look closely at any standout brand—the ones that dominate their categories and win the hearts of consumers—you’ll notice shared traits that are anything but accidental. These aren’t just nice-to-haves; they’re deliberate, strategic choices that elevate a business into a brand. These strategies can be applied to any brand, at any stage, to drive…
What’s new in technology, and how will it impact marketing in 2023? Innovation should always be part of a solid business and marketing plan. New products, advanced technologies, increased efficiencies and staying ahead of the game in your industry. So, what technologies will affect marketing in 2023 and beyond? How is our industry moving forward,…
NOW is the time to be reviewing your Marketing Plan vs. Performance. As we enter the last quarter, it’s time to assess your Marketing ROI and update your strategy for 2023. It’s easy to get bogged down on the ‘end of year’ hype and deadlines; however, too many organisations leave their planning to the new…
Colour plays a crucial part in branding. Whether it’s a logo refresh, new brand identity or developing marketing collateral; colour can evoke emotions and influence consumer behaviour. Different colours have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, colour psychology is also primarily impacted by personal preferences and…