Disciplines: Communications Strategy, Design, Copywriting, Digital / social media, Website Development, Video Production, Direct Marketing, Print
NSR is Australia’s leading sports recruitment organisation, which scouts, recruits and evaluates athletes and promotes them to colleges in the USA. Sidedoor was approached to strengthen the brand image to be more modern and relevant, as well as develop powerful communication material to lift the profile and promote the NSR program aimed at various stakeholders including athletes, parents, sporting associations, US coaches and sponsors.
Sidedoor developed a brand strategy that included a framework for engaging content, key messages, a clearer and more compelling value proposition, program website and on-going tactical material that ensured the NSR brand was represented consistency across all mediums from traditional to digital.
“Julie has created a marketing strategy that fits with our goals and also ensures maximum return on any promotional activity we undertake”. Marco Maisano, CEO