New Age Caravans
We’ve had the pleasure of partnering with New Age Caravans on a brand refresh, followed by the Road Tripper campaign to bring the new identity to life. By reimagining their brand and aligning it with the spirit of adventure and reliability their customers value, we helped create a cohesive, modern identity.
“I love working with Sidedoor from a professional as well as personal point of view. It feels like we are part of a family rather than work colleagues and that is because of the culture that Sidedoor operates in, which makes it so easy for us to deal with on a day to day basis.”
Nicole Miller, Marketing Manager
New Age Caravans Brand Re-fresh
Disciplines: Branding, Design, Digital
We redeveloped the New Age brand logo to establish a stronger sense of differentiation along with a cleaner, more contemporary look. In doing so, we rolled-out 9 new sub-brand designs for their caravan ranges, as well as 3 new sub-brand designs for their key services to be used across all touchpoints, including website, brochures, digital banners, dealerships, print ads and stationery. We employed a playful use of colour, font and iconography to produce 12 distinct looks that felt unified and synergetic across the entire business.
New Age Caravans – Road Tripper Campaign
Disciplines: Marketing, Communications Strategy, Design, Illustration, Copywriting, Digital, Website Development, Video Production, Print, Merchandising
Road Tripper Product Launch – Gold Melbourne Design Award Winner
The 2017 launch of camper “Road Tripper” saw us involved in the project from the design of the caravan’s exterior branding all the way through to the development of an integrated advertising campaign. As this product was aimed at a younger demographic, we focused on spontaneity, the ease of the camper, as well as the playful colour range. Through this lens, we rolled out a campaign launch which leveraged all the fun and unique experiences of camping. Design, format and media across the sales funnel played equally important parts of the overall strategy as this savvy buyer’s behaviour led us to focus on social media, on line platforms and ultimately engagement in the showroom environment.
This unique campaign execution was recognised for superior branded experience and received Gold at the Melbourne Design Awards.
“Sidedoor have come to know our brand as well as, if not better, than we do which is key in this industry. With the creative and marketing campaigns created by Sidedoor, we not only stand out in the crowd but we turn heads as well.”
Nicole Miller, Marketing Manager
